CMH
  • Summer DTC Website Strategy

    As alpine travel appetites sparked again post-pandemic, CMH sought to quickly modernize their DTC site with an enhanced user experience and direct-booking capabilities. Using the extensive strategic content framework we developed for their B2B Summer ‘21 Sales Guide, they applied segmentation descriptions to each of their three lodges, emphasizing their unique natural characters, settings, and experiences. Our foundational storytelling, 30+ long-form blogs and SEO-driven content architecture supported a DTC site where users can easily choose the right lodge experience based on its wilderness backdrop, history, and exclusive activities. This fourth expression of our immersive rebranding work helped CMH emerge from the challenges of the pandemic with a consumer-friendly tool that boosted booking success just as new adventure-travel traffic was flooding back to the site and the brand.

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