From brand strategy to new logo and the Seattle's Home Mountain tagline, my team—including talented art director Joe Erfle and brand strategist Dave Betts—spearheaded a rebrand for the Summit at Snoqualmie ski area. We started with a brand strategy lite phase gathering stakeholder input to identify the core characteristics of the brand then superimposed those findings with a decade-deep personal understanding of our local ski area.
After building upon a strategic foundation, we moved forward in close collaboration with the internal design and marketing team. Highlights of the creative phase included crafting a logo rooted in the diverse identities of the four individual ski areas, guiding the approval process with internal stakeholders around the Four Summits brand story and building a sense of newfound pride in the true, differentiating individual character of the union of Summit areas—and its modern expression in an authentic identity.
From brand strategy to new logo and the Seattle's Home Mountain tagline, my team—including talented art director Joe Erfle and brand strategist Dave Betts—spearheaded a rebrand for the Summit at Snoqualmie ski area. We started with a brand strategy lite phase gathering stakeholder input to identify the core characteristics of the brand then superimposed those findings with a decade-deep personal understanding of our local ski area.
After building upon a strategic foundation, we moved forward in close collaboration with the internal design and marketing team. Highlights of the creative phase included crafting a logo rooted in the diverse identities of the four individual ski areas, guiding the approval process with internal stakeholders around the Four Summits brand story and building a sense of newfound pride in the true, differentiating individual character of the union of Summit areas—and its modern expression in an authentic identity.
From brand strategy to new logo and the Seattle's Home Mountain tagline, my team—including talented art director Joe Erfle and brand strategist Dave Betts—spearheaded a rebrand for the Summit at Snoqualmie ski area. We started with a brand strategy lite phase gathering stakeholder input to identify the core characteristics of the brand then superimposed those findings with a decade-deep personal understanding of our local ski area.
After building upon a strategic foundation, we moved forward in close collaboration with the internal design and marketing team. Highlights of the creative phase included crafting a logo rooted in the diverse identities of the four individual ski areas, guiding the approval process with internal stakeholders around the Four Summits brand story and building a sense of newfound pride in the true, differentiating individual character of the union of Summit areas—and its modern expression in an authentic identity.
