Adventure Journal is widely recognized as one of the most beautiful publications in the outdoor space with pure inspiration from cover to cover. So when publisher Steve Casimiro approached my creative team with a soulful project to drive subscriptions for the print journal—digitally—it was an honor. Our crew of three worked with AJ and dove in with a concepting phase, brainstorming potential campaign themes and creative feels based on my own appreciation for his creative work. I collaborated with a digital strategist to analyze the subscription ecom experience who provided checkout recommendations to smooth the purchase flow.
AJ site
On the creative side, we landed on a testimonial campaign with AJ centered around the thoughts and impressions of the print journal experience, harnessing feedback and interviews from key industry influencers, early backers and dedicated subscribers. Aggregating quotes from folks such as Dan Nordstrom, Justin Housman, Dirk Collins, Chris Burkard and Brendan Leonard, members of my team created digital ads for their site and Daily Digest emails, as well as Facebook posts and subscription-driving emails. To finish the project, talented art director Monica Gussow did a redesign of their subscription page and checkout experience, emphasizing their brilliant creative in a new frame to complete the AJ collaboration.
AJ site
On the creative side, we landed on a testimonial campaign with AJ centered around the thoughts and impressions of the print journal experience, harnessing feedback and interviews from key industry influencers, early backers and dedicated subscribers. Aggregating quotes from folks such as Dan Nordstrom, Justin Housman, Dirk Collins, Chris Burkard and Brendan Leonard, members of my team created digital ads for their site and Daily Digest emails, as well as Facebook posts and subscription-driving emails. To finish the project, talented art director Monica Gussow did a redesign of their subscription page and checkout experience, emphasizing their brilliant creative in a new frame to complete the AJ collaboration.
AJ site
On the creative side, we landed on a testimonial campaign with AJ centered around the thoughts and impressions of the print journal experience, harnessing feedback and interviews from key industry influencers, early backers and dedicated subscribers. Aggregating quotes from folks such as Dan Nordstrom, Justin Housman, Dirk Collins, Chris Burkard and Brendan Leonard, members of my team created digital ads for their site and Daily Digest emails, as well as Facebook posts and subscription-driving emails. To finish the project, talented art director Monica Gussow did a redesign of their subscription page and checkout experience, emphasizing their brilliant creative in a new frame to complete the AJ collaboration.
AJ site