Where We Stand
Manifesto
Through originality and invention, we create a more sustainable, less disposable life and world. With persistent optimism, we believe in the spirit of humanity and possibility to create a brighter and more inclusive future. We embrace sustainability as a constant journey forward built on wild imagination and elevated execution, where our brand exists as a catalyst for good in the lives of our consumers and the future of our world.
Why We Believe
A Brighter Future
At Stanley, we believe in creating a less disposable, more sustainable life and world. Whether in big idea thought leadership or in our relentless, constant drive toward process self-improvement, we see our brand as a catalyst for good powerfully inspired by nature, humanity and possibility. Both globally and locally, through our action and ambition, we aim to harness the spirit of invention to inspire a brighter future for our people and our planet.
Pillar
MORE REUSABILITY, LESS DISPOSABILITY
TYPE: PROMISE
Reusability is not a new crusade for us—it’s our verified origin story. Our founder, William Stanley Jr, invented the original thermal bottle decades before reuse became one-third of the ecofriendly trinity. At the same time, our lasting products are legendary in their longevity and backed by our Built for LifeTM guarantee—meaning that our design ethos is forever centered on an extended life cycle. The opposite of a single use mentality, our guiding principle avoids filling up landfills and is just better for our oceans, our climate and our planet.
Pillar
FOR NATURE, WITH HUMANITY
TYPE: PRINCIPLE
We operate with respect for nature and belief in the power of humanity. Yet it’s not just hope that matters but faith in what is truly possible for our future. To maximize our action and align with our consumers, we put our dollars behind big ideas and bold actions to solve humanity’s most urgent challenges in the areas of conservation, climate and food security. We invest one percent of net revenue, including seed funding changemakers who drive change to the status quo in our global regions and in the local communities we call home.
Programatic Focus
The Drinkware Colab
We believe that real change requires partnership and collaboration in our industry, especially when facing the daunting and transformational road to zero emissions manufacturing.
That’s why we are a founding member of OIA’s Drinkware CoLab—in partnership with peer brands, including Miir, Kleen Kanteen and Yeti—whose collective focus is on working collaboratively across brands to drive leadership, inspiration and de-carbonization progress across our shared drinkware supply chains on the path to net zero.
Programatic Focus
Stanley Creators Fund
Stanley is a rapidly growing community of creators, builders and inventors, striving to create a better world through our products and our actions. We also believe in embracing change and building a better future by harnessing the power of invention and creativity. That’s why we have committed to funding transformative ideas through the Creators Fund to supply seed funding at key times for changemaking orgs and leaders focused on the areas of conservation, climate and food security at the intersection of nature, humanity and possibility.
