CMH
  • Heli Destination Travel Guides

    Brand Storytelling
    Content Development
    Copywriting
    Strategy

    Our brand storytelling work with CMH went deep, including an extensive project to bring out the unique identity of each lodge through travel-guide-style descriptions. We interviewed CMH sales agents and applied our deep knowledge of BC powder ski culture to craft descriptions designed to attract the ideal skiers and snowboarders to each location, from the storied Bugaboos and Monashees to the culturally rich Kootenays or the internationally famous Bobbie Burns.

    From our own travels and the reports back from CMH agents, guides and our ski industry networks, we crafted two additional paragraphs for each travel guide that focused on terrain and snowpack to provide an overview of the type of skiing and riding at each legendary location. Like many plans, the pandemic challenges delayed the rollout of the new narrative descriptions for three years but they launched just in time for the winter 22-23 season on the new CMH.com DTC site, bringing a new targeted approach to attracting the right skiers and snowboarders to the right CMH destination.

    Monashees Lodge
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