When Hydro Flask approached my team about generating content campaigns that expressed the true individuality of their stratospherically growing community, we were honored but challenged. In addition to the creative excitement of building storytelling campaigns and executing video shoots, the fact remained that the brand had no place to host the content. Luckily, my team also served as their web design and development shop of record—so we designed built them an online home for a succession of inspiring content campaigns.
Working with internal and contract art directors as well talented front end web developer Jordan Hunter, we created a landing page experience designed to host multiple creative landing page experiences as well as bringing more superfans deeper into the branded ecosystem. My team then filled the first two modules with multi-level content efforts framing the No Return Address and Constant Motion influencer profile pics. Live.com has lived on to host campaign from World Surf League profiles to personal bike touring epics across desert expanses all holding to the tagline I created for the hub, “Stories that inspire us, to inspire you.”
When Hydro Flask approached my team about generating content campaigns that expressed the true individuality of their stratospherically growing community, we were honored but challenged. In addition to the creative excitement of building storytelling campaigns and executing video shoots, the fact remained that the brand had no place to host the content. Luckily, my team also served as their web design and development shop of record—so we designed built them an online home for a succession of inspiring content campaigns.
Working with internal and contract art directors as well talented front end web developer Jordan Hunter, we created a landing page experience designed to host multiple creative landing page experiences as well as bringing more superfans deeper into the branded ecosystem. My team then filled the first two modules with multi-level content efforts framing the No Return Address and Constant Motion influencer profile pics. Live.com has lived on to host campaign from World Surf League profiles to personal bike touring epics across desert expanses all holding to the tagline I created for the hub, “Stories that inspire us, to inspire you.”
When Hydro Flask approached my team about generating content campaigns that expressed the true individuality of their stratospherically growing community, we were honored but challenged. In addition to the creative excitement of building storytelling campaigns and executing video shoots, the fact remained that the brand had no place to host the content. Luckily, my team also served as their web design and development shop of record—so we designed built them an online home for a succession of inspiring content campaigns.
Working with internal and contract art directors as well talented front end web developer Jordan Hunter, we created a landing page experience designed to host multiple creative landing page experiences as well as bringing more superfans deeper into the branded ecosystem. My team then filled the first two modules with multi-level content efforts framing the No Return Address and Constant Motion influencer profile pics. Live.com has lived on to host campaign from World Surf League profiles to personal bike touring epics across desert expanses all holding to the tagline I created for the hub, “Stories that inspire us, to inspire you.”
